The Private Banking unit promotes Sharia’a compliant global private banking products and provides client-focused quality services to high net worth individuals and institutions. The product range includes: real estate investments; mutual funds; structured products and private equity investments.

The investment counseling under the Group offers professional and ethical financial solutions in respect of portfolio asset management, wealth management and estate planning for sophisticated investors.

Mission
Private Banking is entrusted with the provision of personalized and private banking services, financial advice, and investment services for high net worth clients. This is accomplished through the development of a close understanding of clients’ needs and being able to meet these needs proactively.

Functional Statement
To provide private banking and wealth management services to sophisticated GCC clients including:
• High Net Worth Individuals;
• Small to medium institutions;
• Corporations.
with attractive Sharia’a-compliant investments products in an exclusive and professional manner.

Strategy:
• To develop strategies for winning and maintaining a wide customer base of institutional and high net worth individuals; and
• To identify and engage potential partners who can support marketing and placement activities.

Main Functions:
• Provide financial advisory services to clients on wealth management and investment opportunities;
• Setting up and maintaining clients’ profiles and database;
• Conducting investors’ communications to achieve products’ sales and customer satisfaction;
• Coordinating with the existing sales & distribution channels;
• Preparing & managing sales and promotions campaigns;
• Conducting market research for product development;

Business Development:
• Develop and execute clear marketing strategies to gain a reputation as a top professional investment institution, and to maximize profitable opportunities in targeted markets;
• To identify and implement new profitable financial services and products in order to satisfy customer needs; and
• To adopt an objective for continuous profitable growth through internal improvements in efficiency, growth in business local markets already served, and orderly expansion into new markets.